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June 15, 2003
mobile life
I went to Mobile Life on Friday, the UK's first consumer mobile exhibition. Generally very disappointing - it was very small. Most of the stands seemed to be trade show stands rejigged slightly, revolving around seats and a few phones to play with.
This really doesn't work for a public event - each exhibition space should tell a story, and lead you through from start to finish (rather than going on the stand looking around, and leaving before a salesdroid approaches).
In this spirit, the VIP 3 stand was good - the other Three stand was just phones to play with, just the NEC 606 oddly, and even though there appeared to be 3G coverage, none of the services were working - the Nokia nighttime stand was ok, with a nice competition, and free glowsticks, but kudos goes to Virgin Mobile, for eschewing handsets altogether, and bringing a typical summer music festival indoors. The choice of the Cuban Brothers was good too - funny and different, and appealing to both the 16 year old base of the attendees through to media types. It was probably cheaper than all the other stands to create, and benefitted from being in a prime position, outside the FHM pub.
Pictures here, including stalking of Eric Bristow, Stewart Hall (who tried to get in the portaloos on the Virgin Mobile stand, but found them locked), and the presenter of News 24's ClickOnline...
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